Dr. Barbara Flügge
INDUSTRY: resilience consulting & organizational development
PROJECT SCOPE: design of 26 letters and a brochure cover inspired by the existing leporello concept
BRAND TONE
futuristic, motivational, abstract, progressive
ABOUT THE CLIENT
Dr. Barbara Flügge is a leading expert in organizational resilience and business transformation. Her "ABC-Resilience R-Tool™" empowers individuals and companies to navigate change effectively by fostering resilience and adaptability through structured frameworks.
Inspo
Futurism & abstract art
Futurism, an early 20th-century movement, celebrated modernity, technology, and dynamic movement, emphasizing speed and the allure of urban life. It sought to break away from traditional forms and embraced innovation, often depicting motion and the beauty of machinery. In contrast, abstract art emerged around the same time, focusing on shapes, colors, and forms rather than representational accuracy. By distilling subjects to their essence, abstract artists invite viewers to interpret emotions and ideas freely, encouraging a deeper exploration of the relationship between art and the viewer's experience. Together, these movements inspire a design philosophy that reflects transformation and individuality.
mint green
white
purple
cover
Color palette
forest green
lime green
HEX #27624D
RGB 39, 98, 77
CMYK 60/0/21/62
HEX #E3F97B
RGB 227, 249, 123
CMYK 9/0/51/2
HEX #FBF993
RGB 251, 249, 147
CMYK 0/1/41/2
HEX #FB6C2D:
RGB 251, 108, 45
CMYK 0/57/82/2
HEX #FFB8C4
RGB 255, 184, 196
CMYK 0/28/23/0
HEX #6D2E76
RGB 109, 46, 118
CMYK 8/61/0/54
ocean blue
sky blue
soft yellow
orange
light pink
royal purple
HEX #79EEF1
RGB 121, 238, 241
CMYK 50/1/0/5
HEX #2F617F
RGB 47, 97, 127
CMYK 63/24/0/50
light mint
gold yellow
medium grey
deep teal
ABC
This project features 26 uniquely styled letters inspired by collages from Dr. Barbara Flügge. Utilizing futurism and abstract art, the designs reflect the transformations individuals undergo through her ABC-Resilience project. Each letter enhances the brochure's message, fostering a deeper connection with the audience. Below are the visuals that bring this project to life.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z